At ETOS S.A., we work daily to build a strong and consistent image for our brands, creating clothing that aligns with the latest global trends. We are one of the largest and fastest-growing clothing companies in Poland. For over 30 years, we have passionately explored the fashion world, listening to our customers' needs and responding to their changing expectations. Our products stand out for their innovative approach, functionality, durability, and exceptional wearing comfort.
1993
debut on the Polish market
400
stationary and seasonal shops
3
own brands
Diverse is our flagship brand, inspired by the lifestyle of city dwellers. Today, it is one of the most recognisable brands in Poland. Guided by the concept of "generation to generation," we create timeless clothing that can last for years and be passed down. It is characterised by excellent craftsmanship, attention to detail, and high-quality materials. The Diverse collections will appeal to those who grew up with the brand, as well as those seeking the latest global trends – from retro sports, to clean look, to quiet luxury.
Diverse Extreme Team is a brand driven by sporting emotions. Its offer is aimed especially at motorsport fans. As a long-time technical partner of the Dakar Rally, we create an official collection signed with its iconic logo. We also draw inspiration from other disciplines such as CrossFit, skydiving, basketball, and even gaming. We support talented athletes and patronise many sporting events. Diverse Extreme Team also features the innovative DEXT TECH line, offering clothing that combines modern technology with everyday comfort.
Coalition is the youngest premium brand in the ETOS Group portfolio, yet it already stands out with a strong identity. It is inspired by a lifestyle full of adventure, passion and enthusiasm, and is aimed at those who resonate with this spirit. At its core, the brand embraces openness to the world and the courage to drive positive change. This is reflected in the collections, which draw on diverse fashion influences such as streetwear, workwear, and sports like skateboarding and surfing. Coalition is a brand that defies categorisation – and that is its greatest strength!
Sales network
Poland remains a key area for our brands. We have approximately 400 stores under the Diverse logo across the country, along with seasonal shops operated during the summer. An extremely important business model, which we want to continue to focus on in the coming years, is our franchise network. We are also investing in the digital and e-commerce sectors, as well as in the sustainable and profitable development of sales abroad. At the same time, we are strengthening the technology division, expanding warehouse space, and modernising systems to support fast and efficient logistics.
