Franchise

Franchise

 

ETOS S.A. is a clothing company based in Gdańsk, established in 1993. We specialize in designing, manufacturing, and distributing apparel through a well-developed sales network in Poland and international markets, primarily in Central and Eastern Europe. We own three brands: Diverse, Diverse Extreme Team, and Coalition, offering collections for women, men, and children.
We have a well-established franchise network, which is an essential business model for us and one we plan to continue expanding in the coming years. Poland remains our key market. We are growing our sales network by focusing on cities and shopping center locations where we are not yet present. Across Poland, the Diverse brand operates approximately 400 brick-and-mortar stores, including seasonal stores open during the summer. At the same time, we are committed to sustainable yet highly profitable international expansion.

Learn more about joining our franchise network.

 

Franchise Collaboration Guidelines

Our system operates on traditional franchising principles, where the franchisee and franchisor enter into a franchise agreement that includes: knowledge transfer (know-how), support in adapting or remodeling the store space and guidance for launching and running daily operations.

 

Who is our offer for?

Our franchise offer is directed at entrepreneurs looking for a proven business model to ensure competitiveness in the fashion industry. Our many years of experience and brand recognition, combined with your commitment, guarantee success.

 

What do we offer our partners?

•    Verification of store location and premises
•    Complete adaptation and equipment design
•    Coordination and assistance in-store adaptation (within pre-agreed terms)
•    Stock supply sufficient to fully stock the store (provided under an inter-warehouse transfer agreement, so no financial investment is needed – the stock remains the property of ETOS)
•    Support in recruiting store personnel
•    Comprehensive training for franchisee store staff
•    Necessary support on the opening day and during the initial business operations
•    Ongoing stock deliveries covered by ETOS
•    Essential promotional materials
•    Handling of store revenue collection
•    Full ETOS support necessary for proper store operation
•    Franchise commission, depending on store size and investment scale

 

Basic Requirements:

•    Attractive store location (e.g., shopping center, main city streets)
•    Minimum store size: 150 m² (depending on city size and location attractiveness)
•    Right to conduct commercial activities in the store premises
•    Financial resources for store adaptation and furnishing according to ETOS standards
•    Payment of a licensing fee
•    Reliability, strong motivation, a forward-thinking approach, and willingness to collaborate with a trusted partner like ETOS
•    Personal involvement in store operations

 

Franchise Stores

Diverse stores operate based on a model ensuring efficiency and the highest sales standards. All our franchise partners receive comprehensive promotional support and can rely on business and operational consulting.
ETOS S.A. ensures that franchise stores feature a modern and appealing design and optimally utilize the available retail space.

 

Basic Requirements:

City population over 30,000 residents
Attractive location (e.g., shopping center, main city streets)
Total store area depending on city size and location attractiveness: 150 m² – 200 m²
Investment budget: 1,900 – 2,900 PLN/m²

 

Contact

Katarzyna Pławska
Franchising Manager
+48 609 660 196
k.plawska@etos.pl